Early Childhood Support System

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Tool-be is a private company founded in 2013, operating from Colombia but already incorporated in Brazil and United States (Tool-be do Brasil and Tool-be of Americas LLC)


Early revenues

Number of employees



Tool-be will help families, parents and caregivers of children in their first years of life, to play their role in such an extraordinary way, becoming the first and best educators for life, making the most of this unique time of life.. Tool-be bases its promise of value to the market, on products that we call “Programs”, which combine the provision of services based on digital platforms and the remote accompaniment of early childhood experts, with physical materials (printed content, recreational materials) that arrive to the family home in a form of “red boxes” (toolbox), under a subscription model, offering a comprehensive and magical experience with the best of the physical and virtual worlds.


We deeply believe that when we manage to fully prepare a family or a caregiver, so that they can provide their children, or children under their care, with the best possible learning experience during the first years of life, based on knowledge, love and a daily strengthening of the bond between them, we will be building a foundation stone of principles, values ​​and respect, which will help to have a more equitable and supportive world, offering a fairer start for every single children.

SDGs in focus

SDG´s: 1 (No poverty), 2 (Zero hunger), 3 (Good health and well-being) and 4 (Quality education)

Diego Insignares

Full address

Carrera 47 B No. 17 A Sur 42, Medellin, 050022, Colombia